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The Business Acceleration Podcast
“At the end of the day, you are building an asset called a brand.” While making new changes and pivots in our business we need to remain mindful of our brand and the positioning of the brand in the marketplace. In this episode, Brand Strategist Gerry Foster shares what to be mindful of and what action steps we need to take to ensure that the asset we’re building is reaching its fullest potential.
Running a company requires a special person to be at the helm. There’s a lot of responsibility in that seat as many people look up to you and depend on you to lead and guide them through the ups, and the downs. In this Episode Jeffrey Hayzlett, CEO of C-Suites Network talks about his journey from start up to major success. Who did he need to become, how did he lead the visions, how did he move from a one man operation to the successful serial entrepreneur we all know him to be today? And at this level of success, how does he hold himself accountable and continue to do amazing things in his life? All of this and more…
You are the idea creator and you’ve followed through with all the steps and actions it tasks from day one to now. Don’t lose sight of what’s really taking place: You are doing what it takes to grow your business and see your vision come to life. That in itself is powerful. In this episode Wendy Darling talks about how to listen better to that inner knowing, and learn to be more mindful of the gifts you bring into the world because it ultimately has an impact on the results of your effort.
So you’ve discovered your gift, and now you want to be a coach or holistic practitioner. Don’t allow your excitement fool you into thinking you know what it takes to build a thriving coaching business. Instead, allow it to fuel your hunger for impact and for creating the life you most desire, while you seek the right education for building a strong business. In this episode, Sharla Jacobs shares the proven process she teaches at Thrive Academy to help new and seasoned coaches earn their first $10K in a month; after that the skys the limit on what you can earn as a coach or holistic practitioner.
Media. Where to begin?… And now that we think about it… How do I know my audience is on a particular media outlet? Where is my audience? How do I connect with them? What’s the right sequence and strategy for using media? How do I make it all happen… And how much will it cost me? In this episode, Media Expert Ashley Berges answers these questions and provides some clear direction for how to get started on the right (effective) foot.
Ah.. the early days of being a business owner. When we turn around in 20 years we wonder what it could be like to go back to your “new-business-owner-self” and share some sage advice. In this episode, Alec Stern (co-founder of Contact Contact) shares the keys to his success as he reflects back on how he’s navigated through the entrepreneur journey; from wearing all the hats in business to founding 8 companies, with 5 exits, 2 IPOs, and 3 acquisitions. No wonder Alec is known as Americas StartUp Expert.
Part of being a business owner is to be mindful of our mental state; the internal conversations we have within ourselves. But what happens when fear, lack, and uncertainty takes over and we begin to start believing in something that doesn’t support our best good or the direction of our business? In this episode Mental Performance coach Dave Austin shares his insights on how to overcome these moments that we all have.
Top of mind! There’s so much power in staying in front of your customers and providing attention to the customer care journey within your business. Nathan Ho, a CEO Space member and inventor of EnvisionStars shares how his platform is leading the way in helping business owners create raving fans and growth with tremendous ease.
With all the digital noise that’s out there right now, how do you stand out from the crowd and be seen and heard above the noise? What are the key steps to building a successful podcast that will get the attention of your most desired connection, in addition to your ideal audience who are looking for exactly what you have to say. In this Podcast, Podcast expert Tracy Hazzard transparently shares all the “meat” of building a popular podcast channel.
When a business owner works with a VA (Virtual Assistant) there are four phases to consider: interviewing, onboarding, training, and managing. Nathan Hirsch from Outsourced School shares how he’s perfected each of these phases that lead him to quickly selling his first business and starting a new, quickly successful second business. Nathan shares the most common mistakes that are made when working with VA, that can leave one believing that VA’s are ineffective in helping the owner manage, grow and scale a business. When done right, VA can be a very cost effective strategy to growing a successful business venture.
Utilizing Google Ads as a Marketing strategy is more than simply posting an Ad and hoping for the best. Like most things in business there is a formula to making Google Ads produce a notable ROI, and the formula is about knowing specific numbers and metrics to measure. In this podcast, Google Ad expert David Rothwell dispels the common misconceptions when working with Google Ads, and he reveals the numbers and metrics to track to ensure you’re generating a return on your Ad investment.
In order to get a fundamental understanding of fear, you must first understand the core principle that dictates all of our experiences: Humans can only act in accordance with their beliefs based on their current physiological state. In this podcast, James Purpura from Powerful-U shares his insight of what fear is, and how it ultimately serves us.
Did you know that our inner critics were formed in childhood to help us survive? In this podcast, we dive into the ways this critic will sabotage our effect as adults, what it all means, and how Dr. David Gruder helps is clients recognize, restrain, refrain and restrain the inner critic.
Collaborative communication is the energy within the environment that leaders today must focus on creating in order to move teams, and individuals within the team to the vision and their personal greatness. In that responsibility effective leaders have hard conversations as it challenges the team and the team’s leader to grow and stretch beyond where they currently are.
I spent an hour picking the brain of Marco Robert, an internationally recognized turn-around expert. We talked about the areas of business that business owners need to be aware of when things are not moving in the right direction, and more importantly who YOU need to be to move things in the right, profitable direction.
Growing from a one-million dollar company to a ten-million dollar company is easier than you think. The big element here is developing a revenue model without you; the business owner. That said you must know your numbers. In this episode Randy shares what numbers to know and goes over some strategies on how to get out of the way and scale past yourself.
Identifying your brand’s uniqueness plays such a vital role for your target market especially when it comes to brand expression. Brand expression is how your market, how you communicate and how you engage with your ideal audience through various touchpoints. Howard Lim, shares his perspective and steps you can take to really stand out.
What is your brand’s “it factor”? In other words, why would a consumer buy your product or service over another? This question is part of defining your brand strategy; the process of how you’ll gain brand exposure that leads to a new customer relationship. In this podcast, Gerry Foster, owner of Gerry Foster Branding, shares the four things people buy from a brand, and what steps you can take to move your brand strategy in the right direction to increase the value of your company’s biggest asset – its brand.
Sherita Herring-Oglesby is known for saying, “There’s a grant for that!” lol – and it’s true! When you talk with an expert at Sherita’s level the amount of creativity is mind opening and you begin to see how you can take advantage of the benefits of owning a non-profit. In podcast episode 21, Sherita covers some misconceptions and paints a picture on the untapped potential for businesses who naturally have a positive impact on their world.
No matter who you are or who you know, success could be a phone call away. What are you looking to do, and who do you know? And more importantly, who do they know? Sales and Scaling expert, Jim Padilla shares his thoughts about the ease of scaling and how to think about leveraging of your relationships and existing processes within your business to create additional revenue streams based on what you’re already doing.
When planning your next hire to help expand or grow your business, the investment is not just the cost of their salary, or hourly rate, and benefits. There are hidden costs in every new hire; regardless of the role – In this conversation with Neville Joffe, a Financial Literacy Expert, and owner of bizwisdom.com, Neville explains his formula on how to think about and plan for the cost of growth and expansion.
Cooperative Capitalism: What is it? What does it mean, and how does it play into the new age of Super Change. And what is this new age of super change we’re all stepping into?
Intellectual Property Law… Not a super sexy topic, but an absolute must as a business owner. What are the boundaries? What can you protect and what can you not protect. What about when someone writes copy for you – did you know you may not own it? In this podcast, Maria Speth shares the most common misperceptions business owners have when it comes to IP and what you can do to be ahead of the game.
It is said that there is a book in everyone. So, what’s your book, and what’s stopping you from reaching the goal of being a published author by one of the great publication companies. Being a published author can lead to many opportunities if the book is done right. Learn what it takes.
Often times when we research how to increase our revenue the content we come across can leave us feeling as if we need to “throw the baby out with the bath water”, or that we’ve got to start something from scratch; invest more money to make money. Productivity Expert Penny Zenker shares a systems she’s created to help business owners actually see the potential profits they are leaving on the table, and why a “profit mindset” is far more impactful than an “income mindset” as a business owner.
Direct Response Marketing is an effective method to selling your product or services. But these days, consumers have a higher expectation from the brands they are engaged with than the traditional, “burn and churn” methods of the past. At the end of the day, most consumers want a relationship with the service providers they choose to be involved with. In this podcast, Michael Drew from profluent.com shares how his results-driven marketing agency creates disruptive marketing campaigns and brands based on new and old-school processes and techniques.
Being a business owner certainly has its ups and downs along the journey. And from time to time we can get stuck with the ability to move past where we are – feeling lost in what to do next. Confused as to why or how we ended up where we are, or the lack thereof. In this podcast, Wendy Darling shares common areas in our lives that can create a block and what she does to help her clients overcome them, and how you can too.
Jackie Lapin has been booking speakers successfully for many years and has learned a lot along the way. In this podcast, Jackie shares what to include in a Speaker Media Kit, as well as a Speaker One-sheet. When done right, these two tools can serve you well in landing the speaking opportunities you want, have a bigger impact, and share your message with a much larger audience at one time.
How do you know you have the right coverage for your business, and how do you know if you’re overpaying on your current policies? Billy shares the inside view of insurance and steps you can take today to save a substantial amount of money while ensuring your policies reduce risks for your company.
Email Marketing… if you feel an internal scream from the overwhelm of where to begin, and more importantly how to think as it relates to building an effective email campaign, you are not alone! Kim Albee from genoo.com dives deep into this topic and provides powerful strategies on how to approach email marketing that gets results.
PR expert, Jill Lublin share some simple steps to take on how to get more exposure to your brand and message, as well as her formula for crafting a desirable message what will get the attention it deserves.
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